chronic

	1968 Foundation of the Peter Rinder company – predecessor of today ’s Rinder Warenhandels- gesmbH.Back then, the company already focused on trade with automobile accessories and spare parts. A retail shop was also operated.
	1970 Heinz Rinder, today ’s owner and managing partner of the company, joined the business. In a joint effort, both the retail and the wholesale business was promoted and continuously expanded. While European products were the initial focus in the business portfolio, the company soon recognized the promising future of the Far East. To work these markets was and remains the company ’s main business target.
	1973 First trip to the Far East. Products originally obtained in Europe were bought in similar quality at half the price in Japan and sold well.
	1974 Based on the realisation that suppliers with large sales sufaces guarantee the best sales opportunities, the first supply contract with one of the future partner groups – METRO – was concluded. The following years saw the growing need for a corporate identity and thus in.
	1976 the new brands ALPINE and CARTECHNIC were created and registered. To this very day, our product range, which has been enhanced by exclusive agent contracts, is based on our two house brands.

	1978 The exclusive agent contract of ONKYO HIFI products in Austria was concluded and Eastern Europe formed part and parcel of the deal. Entering markets outside of Austria was a decisive step for the company, since this was the only possibility to sell the increasing number of products bought in Taiwan, Hong-Kong, the Philippines, etc.
	1988 A storehouse and office building was erected on some 30,000 m2 of company land, which remain company headquarters to this day. This was the only possibility to store and logistically manage some 1,500 different products in one place while assuring coordination between office - development - technology - service and storehouse.
	1993 Peter Rinder fell ill with a severe disease that prevented him from actively codetermining the company ’s further course. Therefore, Heinz Rinder took on all his responsibilities.
	1998 On account of Peter Rinder ’s illness, Heinz Rinder acquired all the company shares. The company assumed all rights and duties as RINDER Warenhandelsgesellschaft m.b.H. and continued business successfully. RINDER Warenhandels- gesellschaft BRD was founded to develop the German market.
	1999 Continued development of product range and sales opportunities. To support proactive sales, the company decided to revamp its corporate image.

1968